Insights on

Payoff

The Hidden Logic That Shapes Our Motivations

Dan Ariely

PREVIEW

Payoff by Dan Ariely is a companion to the author’s well-known TED talks, which focus on research that illuminates the role of reward and effort in motivation. Ariely examined his own motivations for helping a woman whose teenaged boys were badly burned, a medical trauma he experienced himself when he was approximately the boys’ age. He realized that he helped the woman because of the meaning behind his actions...

Book Cover for "Payoff"

PREVIEW

Payoff by Dan Ariely is a companion to the author’s well-known TED talks, which focus on research that illuminates the role of reward and effort in motivation. Ariely examined his own motivations for helping a woman whose teenaged boys were badly burned, a medical trauma he experienced himself when he was approximately the boys’ age. He realized that he helped the woman because of the meaning behind his actions...