Entrepreneur‘s Handbook

Validate, Validate, Validate: Confirm The Marketplace Needs What You’re Offering Or You’ll Struggle

Kerby Meyers

PREVIEW

The 2012 approval of recreational marijuana use in Colorado unleashed a torrent of cannabis-related businesses across the state.

In a Leeds School of Business classroom on the University of Colorado Boulder campus, the wave of excitement swept up graduate students Ron Basak-Smith and James Eichner, who devised a new approach to packaging pot products...

Book Cover for "Validate, Validate, Validate: Confirm The Marketplace Needs What You’re Offering Or You’ll Struggle"

PREVIEW

The 2012 approval of recreational marijuana use in Colorado unleashed a torrent of cannabis-related businesses across the state.

In a Leeds School of Business classroom on the University of Colorado Boulder campus, the wave of excitement swept up graduate students Ron Basak-Smith and James Eichner, who devised a new approach to packaging pot products...

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