The Problem with the Common Startup Advice “Solve a Personal Problem”

PREVIEW

I’ve interviewed hundreds of entrepreneurs and founders and I’ve observed one quality that always separates the one-hit-wonder entrepreneurs from the serial entrepreneurs: serial entrepreneurs are indifferent about the industry they’re in, whereas, first-time entrepreneurs identify with the industry they’re in. While serial entrepreneurs see a gap in a cash-heavy market and go after it, first-time founders enter the startup world by solving a personal problem...