Entrepreneur‘s Handbook

The 7-Step-Paul-Rand Logo-Test

Dave Schools

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Do you have a strong logo or a weak one?

While a dancer may ask herself, “I wonder what Michael Jackson would think of my dance moves?” or a boxer may ask himself, “I wonder what Muhammad Ali would think of my right hook?”, a designer would ask, “What would Paul Rand think of my logo?”...

Book Cover for "The 7-Step-Paul-Rand Logo-Test"

PREVIEW

Do you have a strong logo or a weak one?

While a dancer may ask herself, “I wonder what Michael Jackson would think of my dance moves?” or a boxer may ask himself, “I wonder what Muhammad Ali would think of my right hook?”, a designer would ask, “What would Paul Rand think of my logo?”...