Insights on

Competing Against Luck

The Story of Innovation and Customer Choice

Clayton M. Christensen, Karen Dillon, Taddy Hall, & David S. Duncan

PREVIEW

Competing Against Luck: The Story of Innovation and Customer Choice is an instruction manual for how to create products and services that consumers are guaranteed to choose even in a crowded market.

Innovation is highly prized by businesses and entrepreneurs. But time and again, companies waste capital and resources to churn out products that have only a gambler’s chance at attracting customer interest...

Book Cover for "Competing Against Luck"

PREVIEW

Competing Against Luck: The Story of Innovation and Customer Choice is an instruction manual for how to create products and services that consumers are guaranteed to choose even in a crowded market.

Innovation is highly prized by businesses and entrepreneurs. But time and again, companies waste capital and resources to churn out products that have only a gambler’s chance at attracting customer interest...