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Purple Cow

Transform Your Business by Being Remarkable

Seth Godin

PREVIEW

Seth Godin’s Purple Cow: Transform Your Business by Being Remarkable (2003) is a short book about marketing remarkable products. Godin argues that marketing has changed drastically since the early days of television and that most companies have been slow to adapt...

Book Cover for "Purple Cow"

PREVIEW

Seth Godin’s Purple Cow: Transform Your Business by Being Remarkable (2003) is a short book about marketing remarkable products. Godin argues that marketing has changed drastically since the early days of television and that most companies have been slow to adapt...