Summary of

Invisible Influence

The Hidden Forces That Shape Behavior

Jonah Berger

PREVIEW

Invisible Influence by Jonah Berger is a close examination of the psychology behind behavioral decisions related to identity and branding. Many decisions that the average person makes every day are deeply impacted by factors of which they are seldom aware...

Book Cover for "Invisible Influence"

PREVIEW

Invisible Influence by Jonah Berger is a close examination of the psychology behind behavioral decisions related to identity and branding. Many decisions that the average person makes every day are deeply impacted by factors of which they are seldom aware...

Similar Instareads

Book Cover for "The Best Cognitive Strategy to Help You Fall Out of Love With Your Ex"
The Best Cognitive Strategy to Help You Fall Out of Love With Your Ex
Steven Handel
Book Cover for "Made to Stick"
Made to Stick
Chip Heath and Dan Heath
Book Cover for "The Gene"
The Gene
Siddhartha Mukherjee
Book Cover for "Rich Dad Poor Dad"
Rich Dad Poor Dad
Robert Kiyosaki