Insights on

Invisible Influence

The Hidden Forces That Shape Behavior

Jonah Berger

PREVIEW

Invisible Influence by Jonah Berger is a close examination of the psychology behind behavioral decisions related to identity and branding. Many decisions that the average person makes every day are deeply impacted by factors of which they are seldom aware...

Book Cover for "Invisible Influence"

PREVIEW

Invisible Influence by Jonah Berger is a close examination of the psychology behind behavioral decisions related to identity and branding. Many decisions that the average person makes every day are deeply impacted by factors of which they are seldom aware...