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Hooked

How to Build Habit-Forming Products

Nir Eyal with Ryan Hoover

PREVIEW

Hooked is a textbook for developers and designers who wish to build a product or app that will repeatedly engage its users. Today, more than ever, a product needs to be self-sustaining in its ability to keep its users loyal and active...

Book Cover for "Hooked"

PREVIEW

Hooked is a textbook for developers and designers who wish to build a product or app that will repeatedly engage its users. Today, more than ever, a product needs to be self-sustaining in its ability to keep its users loyal and active...