Contagious: Why Things Catch On is a playbook for marketing in the internet age, when products and ideas live or die based on whether or not they can go viral. Author Jonah Berger describes six principles that, when applied together, can often predict whether an idea or product will spread...
Contagious: Why Things Catch On is a playbook for marketing in the internet age, when products and ideas live or die based on whether or not they can go viral. Author Jonah Berger describes six principles that, when applied together, can often predict whether an idea or product will spread...
Enjoy access to bestselling book summaries and premium content from our partners, all available in 15-minute audio or text segments.
Enjoy access to bestselling book summaries and premium content from our partners, all available in 15-minute audio or text segments.