Insights on

Switch

How to Change Things When Change Is Hard

Chip Heath and Dan Heath

PREVIEW

Switch: How to Change Things When Change is Hard (2010) is about how to bring about change in an organization. Its main focus is changing behavior by appealing to the rational and emotional sides of people’s psyches...

Book Cover for "Switch"

PREVIEW

Switch: How to Change Things When Change is Hard (2010) is about how to bring about change in an organization. Its main focus is changing behavior by appealing to the rational and emotional sides of people’s psyches...