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Good to Great

Why Some Companies Make the Leap…And Others Don’t

Jim Collins

PREVIEW

What does it take to make something—an activity, a work of art, a company—great? What are the factors that distinguish the merely good from the truly great? In Good to Great: Why Some Companies Make the Leap...And Others Don’t, Jim Collins offers insight into what makes a business truly great...

Book Cover for "Good to Great"

PREVIEW

What does it take to make something—an activity, a work of art, a company—great? What are the factors that distinguish the merely good from the truly great? In Good to Great: Why Some Companies Make the Leap...And Others Don’t, Jim Collins offers insight into what makes a business truly great...