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The E-Myth Revisited

Why Most Small Businesses Don’t Work and What to Do About It

Michael E. Gerber

PREVIEW

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It (2001) by Michael E. Gerber explores the question of why so many small businesses don’t survive. The answer is simple, yet profound: because they don’t understand the work of running a business...

Book Cover for "The E-Myth Revisited"

PREVIEW

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It (2001) by Michael E. Gerber explores the question of why so many small businesses don’t survive. The answer is simple, yet profound: because they don’t understand the work of running a business...