Insights on

Shoe Dog

A Memoir by the Creator of Nike

Phil Knight

PREVIEW

Shoe Dog is Phil Knight’s memoir about founding his first company, Blue Ribbon; the creation of the Nike sportswear brand; and the lead-up to the initial public offering of Nike, Inc.

In 1962, at 24 years old, Knight decided to pursue a business idea he researched in a Stanford University business class: introducing Japanese running shoes to the United States to compete with dominant European brands...

Book Cover for "Shoe Dog"

PREVIEW

Shoe Dog is Phil Knight’s memoir about founding his first company, Blue Ribbon; the creation of the Nike sportswear brand; and the lead-up to the initial public offering of Nike, Inc.

In 1962, at 24 years old, Knight decided to pursue a business idea he researched in a Stanford University business class: introducing Japanese running shoes to the United States to compete with dominant European brands...