Insights on
Dollars and Sense
How We Misthink Money and How to Spend Smarter
Dan Ariely and Jeff Kreisler

PREVIEW

Dollars and Sense: How We Misthink Money and How to Spend Smarter (2017) by Dan Ariely and Jeff Kreisler introduces readers to the psychology of purchase decisions.

Consumers have difficulty calculating the value of the things they want to buy, particularly because comparisons between different types of costs can be challenging to comprehend...

Book Cover for "Dollars and Sense"

PREVIEW

Dollars and Sense: How We Misthink Money and How to Spend Smarter (2017) by Dan Ariely and Jeff Kreisler introduces readers to the psychology of purchase decisions.

Consumers have difficulty calculating the value of the things they want to buy, particularly because comparisons between different types of costs can be challenging to comprehend...