Insights on
The Hidden Brain
How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives
Shankar Vedantam

PREVIEW

The Hidden Brain (2009) by Shankar Vedantam explores the unconscious inclinations and pre-formed judgments that shape human behaviors. In public policy and in other disciplines that attempt to explain and predict how and why people act, the common assumption is that people make decisions consciously, referring to the facts they know and privileging reason over their emotions...

Book Cover for "The Hidden Brain"

PREVIEW

The Hidden Brain (2009) by Shankar Vedantam explores the unconscious inclinations and pre-formed judgments that shape human behaviors. In public policy and in other disciplines that attempt to explain and predict how and why people act, the common assumption is that people make decisions consciously, referring to the facts they know and privileging reason over their emotions...