Nothing. There is no subscription, no setup fee and no per-character charge. Advertising runs inside the player and you receive a share of that revenue every month. If you would rather run no advertising at all, ask us about the ad-free option.

How long does setup take?

Most publishers are live the same day. WordPress sites install the plugin and enter a publication name; everyone else pastes two snippets. Converting your existing archive happens on our side and costs you nothing.

Do I need to change my ads.txt?

Only for display ads. We send you the exact line to add during onboarding, and verify it for you. Audio advertising and the player itself work without it.

Can I control how words are pronounced?

Yes. Your dashboard includes a pronunciation library where you add phonetic spellings for names, places and terms specific to your coverage, and test them before they go live.

Can articles go out as a podcast?

Yes. Your audio can be syndicated as a podcast feed alongside the on-site player, so the same conversion reaches listeners in their podcast app.

The audio player that
pays your newsroom.

Studio-quality audio for every article, designed to match your site, free to run. We share the ad revenue with you.

Book a demo Get the embed code

Live on 250+ publishers · No cost · Paid monthly

Listen to this article

Tap play to hear a sample

0:00

Live on yoursite.com

Live on 250+ publishers

The Hill

U.S. News Newsmax

Newsmax

NewsNation Nerdist

Nerdist

The Gazette

The Lever

SamMobile

Bleacher Nation

Garden & Gun

FreightWaves

The Auto Wire

Realscreen

C-VILLE Weekly

The Hill

U.S. News Newsmax

Newsmax

NewsNation Nerdist

Nerdist

The Gazette

The Lever

SamMobile

Bleacher Nation

Garden & Gun

FreightWaves

The Auto Wire

Realscreen

C-VILLE Weekly

Publishers live

250+

and counting

Articles converted

5,130,000

and counting

Monthly listeners

Millions

and growing

Paid to publishers

Millions

and growing

Free is the wrong word. We pay you.

No tiers, no credits, no per-character bills. Ads run inside the player and you get a share of the revenue, every month.

Prefer no ads? Ask us about the ad-free option. See pricing

What you pay

Unlimited articles
Unlimited regeneration
Studio quality voices
Playlists
Subscribe or Register to Listen
Analytics
Dedicated support

What you earn

A share of ad revenue, paid monthly

Audio ads run inside the player. Your share is reported in your dashboard.

Customization

Looks like your design team built it.

Pick a design, set your brand colour, write the label. The player you see below is the player your readers get. No code, no designer needed.

Player design studio Live

Player Design

Visual style for the player.

Primary colour

Used for the play button and the played part of the waveform.

#AA8D22

Player Label

Display text on the player.

Advanced settings (color, waveform, ads, disclaimer)

Player background color

Match your website background color.

#FFFFFF

Initial waveform color

Color of the waveform when the user sees it for the first time, before playback.

#AA8D22

Unplayed waveform color

Color for the portion that has not been played yet.

#D5C691

Timestamps color

Color for time display (e.g. 00:02 / 00:42).

#000000

Player label color

Color for the “Listen to this article” text.

#000000

Advertisement text

Custom text for the advertisement area.

Advertisement text color

Color for “Sponsored By” and ad text.

#000000

Enable custom rollover effect

Color of the play icon when the user hovers over it.

Off

Disclaimer

Optional line shown under the player, with its own text color.

Off

Preview

Engagement

Built to keep people listening.

Pop-out player

Docks to the corner and follows the reader down the page.

Playlists

Readers queue the day’s coverage, including a homepage playlist.

Today’s coverage4 stories · 22 min

4:12

6:03

5:47

Subscribe or Register

Audio behind your gate becomes a benefit.

Playlist

A whole listening page, not just a play button.

Drop one tag anywhere, a sidebar rail or a full “Listen” page, and readers get Now Playing, Latest Stories and their own My Playlist, with Play All and autoplay straight through your day’s coverage.

Audio Stories

Now PlayingLatest StoriesMy Playlist

Play All

Ghee, Parathas And Pilates…Sep 21 | 6m 3s

Far-Right AfD Sweeps Anothe…Sep 21 | 4m 50s

JAAC Accuses Pakistan Army…Sep 21 | 4m 5s

Sidebar rail: fixed width, light

Audio Stories

Now PlayingLatest StoriesMy Playlist

Play All

Mexican truckers seek diplomatic talksSep 19 | 5m 47s

FedEx-led group completes $8.9B buyoutSep 19 | 2m 25s

Iran war drives bigger diesel supply lossSep 19 | 4m 42s

Full “Listen” page: full width, dark

One tag, either layout

Set height and width to fit the slot you have. Everything else (artwork, durations, ordering) comes from your feed.

Get the playlist code

Monetization

Three ways the player earns.

All of them optional. Turn any of them off and the player still works. You just stop earning from it.

Revenue share

Instream audio ads

Direct sold audio ads run inside the player. Your share is reported in your dashboard and paid monthly.

Reported per publication
Paid monthly, no minimum

Direct sponsorship

Custom audio ads

Stitch a sponsor’s own recording into your articles for a fixed campaign window: pre-roll, mid-roll or post-roll.

Scheduled by start and end date
Targeted to chosen publications
Never served on ad-free players

Visual inventory

Display ads

A companion display unit renders beside the waveform while audio plays, adding a viewable impression to every listen.

Needs the ads.txt line we send you
Toggled per partner
Hidden on ad-free layouts

Prefer none of it? Ad-free variants of both designs ship with no instream audio, no display unit and no sponsor stitching.

Your controls

The newsroom stays in charge of the audio.

Pronunciation Library

Add phonetic spellings for the names, places and jargon your beat uses, and test them before they go live.

Voice selection

Pick the voices that fit your brand from the catalogue, or have your own cloned as a Custom Voice.

Re-sync on edit

Correct a story and the audio regenerates automatically. We compare the published text and reprocess only what changed.

Suppress any article

Keep audio off specific stories, or pause the player site-wide, straight from the dashboard.

Analytics

Your dashboard, always on.

yoursite.com Last 30 days Sample

Plays

184,320

Listening time

9,140 h

Completions

61%

Revenue

$4,860

Daily plays

How it works

Everything you publish, in audio.

Archive + new content

Your back catalog and every new story, all converted.

Zero cost to publisher

Sponsorship-supported. You never pay for conversion.

Real-time conversion

Audio is live moments after you hit publish.

Your archive

New

In audio

Live

Voices

Natural voices, or your own.

Pronunciation Library. Full article-archive and real-time conversion upon publish. Press play to hear a sample.

Custom Voice

Want the audio in your own voice?

We clone a presenter’s voice for your newsroom, so every article sounds like it came from your studio.

Nerdist InAudio, powered by Instaread — Nerdist · InAudio

Podcasts

Your articles or newsletters, as podcasts.

We can create and automate podcasts of various content types.

One snippet. Live in ten minutes.

embed.html

<script type="module" crossorigin
  src="https://player.instaread.co/js/instaread.yoursite.js"></script>

<div class="instaread-player-slot">
  <instaread-player publication="yoursite"></instaread-player>
</div>

On WordPress it’s a plugin and no code at all. All integrations →

Built for your developers too.

Want more control than the embed? The SDK, REST API and MCP server will give your team, and your AI agents, the same audio pipeline.

EmbedLive today

SDKSoon

APISoon

MCPSoon

Developer docs →

Why publishers switch to Instaread.

We pay you

Instead of charging for audio, we share ad revenue with you, reported in your dashboard and paid monthly.

Fits your design

Your brand colors, set in the dashboard and live everywhere.

Keeps people listening

Playlists, the floating player, autoplay and Sign-up or Subscribe gates. All included, all optional.

250+

Already at scale

Live on 250+ publishers, 5.1M articles converted, and new newsrooms every week.

Frequently asked questions.

How much does your service cost?

It’s completely free.

How much revenue can I earn?

It depends on your traffic. Get in touch for a projection.

I see your audio player on several sites, but I’d like to customize the design. How can I do this?

We offer custom-designed solutions. Contact us to learn more.

Why convert my articles and stories to audio?

Audio boosts engagement, improves accessibility and SEO, and opens up new revenue streams.

I have thousands of old articles and publish new ones daily. How fast is audio generated?

New content is converted within minutes. We also convert your full archive for free when you go live.

See it on your site.

We’ll convert a handful of your recent articles and show you the player running on your own content.

Book a demo Get the embed code

Reply within one business day.

The audio player thatpays your newsroom.

Free is the wrong word. We pay you.

A share of ad revenue, paid monthly

Looks like your design team built it.

We’ve built custom experiences for brands.

Built to keep people listening.

Pop-out player

Playlists

Subscribe or Register

A whole listening page, not just a play button.

One tag, either layout

Three ways the player earns.

Instream audio ads

Custom audio ads

Display ads

The newsroom stays in charge of the audio.

Pronunciation Library

Voice selection

Re-sync on edit

Suppress any article

Your dashboard, always on.

Everything you publish, in audio.

Archive + new content

Zero cost to publisher

Real-time conversion

Natural voices, or your own.

Want the audio in your own voice?

Your articles or newsletters, as podcasts.

One snippet. Live in ten minutes.

Built for your developers too.

Why publishers switch to Instaread.

We pay you

Fits your design

Keeps people listening

Already at scale

Frequently asked questions.

See it on your site.

The audio player that
pays your newsroom.