The New York Times

How Under Armour Lost Its Edge

Julie Creswell and Kevin Draper

PREVIEW

From The New York Times: “How Under Armour Lost Its Edge” by Julie Creswell and Kevin Draper. In the summer of 2018, two top Under Armour executives traveled to the West Coast on a critical mission...

Book Cover for "How Under Armour Lost Its Edge"

PREVIEW

From The New York Times: “How Under Armour Lost Its Edge” by Julie Creswell and Kevin Draper. In the summer of 2018, two top Under Armour executives traveled to the West Coast on a critical mission...