Insights on
Building a StoryBrand
Clarify Your Message So Customers Will Listen
Donald Miller

PREVIEW

In Building a StoryBrand: Clarify Your Message So Customers Will Listen (2017), author and StoryBrand CEO Donald Miller argues that companies flounder not because they lack quality wares, but, rather, because they fail to create clear, engaging messaging that draws in consumers. Businesses flourish when they are direct about how products will improve the lives of customers...

Book Cover for "Building a StoryBrand"

PREVIEW

In Building a StoryBrand: Clarify Your Message So Customers Will Listen (2017), author and StoryBrand CEO Donald Miller argues that companies flounder not because they lack quality wares, but, rather, because they fail to create clear, engaging messaging that draws in consumers. Businesses flourish when they are direct about how products will improve the lives of customers...