Insights on
The Tipping Point
How Little Things Can Make a Big Impact
Malcolm Gladwell

PREVIEW

The Tipping Point: How Little Things Can Make a Big Impact (2000) by Malcolm Gladwell applies the logic of biological contagion to a wide range of social phenomena, such as crime waves, that function similarly to epidemics. The moment when a small-scale pattern gains exponential momentum and transforms into a widespread phenomenon is known in sociology as its Tipping Point...

Book Cover for "The Tipping Point"

PREVIEW

The Tipping Point: How Little Things Can Make a Big Impact (2000) by Malcolm Gladwell applies the logic of biological contagion to a wide range of social phenomena, such as crime waves, that function similarly to epidemics. The moment when a small-scale pattern gains exponential momentum and transforms into a widespread phenomenon is known in sociology as its Tipping Point...