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The Four
The Hidden DNA of Amazon, Apple, Facebook, and Google
Scott Galloway

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The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google (2017) examines how four technology companies became powerful leviathans with the power to defy law, gather large amounts of private data about citizens, and create monopolies. Author Scott Galloway argues that Amazon, Apple, Facebook, and Google have created a climate where their products are indispensable for anyone who wants to get ahead, either professionally or personally...

Book Cover for "The Four"

PREVIEW

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google (2017) examines how four technology companies became powerful leviathans with the power to defy law, gather large amounts of private data about citizens, and create monopolies. Author Scott Galloway argues that Amazon, Apple, Facebook, and Google have created a climate where their products are indispensable for anyone who wants to get ahead, either professionally or personally...