Insights on
Crossing the Chasm
Marketing and Selling Disruptive Products to Mainstream Customers
Geoffrey Moore

PREVIEW

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Consumers (1991, 3rd edition published in 2014) by Geoffrey Moore is a guide for high-tech companies that wish to transition successfully from a small, technically minded customer base to a larger general market.

Customers within a given market adopt new products at different points during their development...

Book Cover for "Crossing the Chasm"

PREVIEW

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Consumers (1991, 3rd edition published in 2014) by Geoffrey Moore is a guide for high-tech companies that wish to transition successfully from a small, technically minded customer base to a larger general market.

Customers within a given market adopt new products at different points during their development...